Maclaren Recall - Brief Note from Maclaren CEO
17 December 2009
In response to the negative PR, Maclaren USA has reached out with a follow up on the hinge covers. ___________________________________________________________________________
Dear <Better Baby Stuff>,
Maclaren USA has led the headlines last month due to a safety concern with our strollers. We wanted to reach out to you to apologize for any added anxiety or stress that has resulted from this voluntary recall.
Maclaren had noticed an increase in the number of incidents over the last year where children had trapped their finger in the side hinge of the stroller during the opening or folding of it.
This risk is eliminated when children are kept away from the stroller during opening and folding. Similarly, when the stroller is fully opened for use there is no risk involved. The hinge cover kit you requested provides the extra measure of protection to child-proof the stroller during opening and folding. We have a video demonstration of the cover installation on our website at http://recall.maclaren.us/faq.php.
We recognize the initial response to our recall was not adequate and regret any delays you may have encountered. We made the necessary adjustments in resources and bandwidth to resolve our responsiveness to what has been our first recall in over forty years of doing business. As parents ourselves, the events are of deep concern to us. There is simply nothing more important to Maclaren than the safety of a child.
Maclaren is proud of its impeccable safety record of zero incidents of stroller injuries in use. No other stroller manufacturer has a better safety record. During the last 10 years Maclaren has received reports of at least 15 incidences where a stroller was involved in a car accident and the child's life was saved because of the frame integrity of the Maclaren stroller.
As parents, we know firsthand why that commitment is the most important one for a company like ours. We hope that you will reach out to us with questions or comments at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
Farzad Rastegar
Chief Executive Officer
Maclaren USA INC.
4 Testa Place T +1 877 688 2326 www.maclaren.us
South Norwalk, CT 06854


